For kicks, I felt obliged to circle back to a topic discussed before this blog began.
Back in mid-2006, US Youth Soccer named Burger King as its official "quick-serve restaurant partner". In addition to some national restaurant promotions, they also promise a series of Burger King - US Youth Soccer programs.
It's early 2008, and I haven't seen any of the things they promised. Clearly US Youth Soccer couldn't say no to some Burger King sponsorship dollars and who can blame them?
When I first saw this deal, I thought of all the tournaments around the country each year. Before, between, and after games....when you need a meal...what beats a US Youth Soccer approved Double Whopper and Fries? Not much.
For organizations such as US Youth Soccer that cater specifically to the needs of youth, sponsorships are a dangerous animal. They need to be careful not to send the wrong message, either directly or indirectly, through the groups they associate with.
At least Wendy's has the Frosty....
No comments:
Post a Comment